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Free tool · built and run by Studio NPV

Crit

A review of your landing page in about 30 seconds: what a first-time visitor won’t understand, what’s working, and the fixes, ready to use.

Ready

Type the rest of your address, such as yourproduct.com or yourproduct.in. You can edit the start if your site uses http or doesn't use www.

I'll also take a screenshot of the top of your page, so the design is reviewed along with the words.

Some sites block automatic reading. If yours does, switch to Paste copy. A link that can't be read doesn't use up a review.

* What you submit is saved and seen only by me, so I can improve Crit. Privacy policy

What you get

Scored on the six things that decide a first visit

i.

A score out of 10

Clarity, audience, value, proof, call to action and design, each scored on its own.

ii.

Design, not just words

It screenshots the top of your page, so the layout is reviewed along with the copy.

iii.

Issues quoted from your page

Each one shows the wording, why it hurts, and a fix.

iv.

Replacement copy

Suggested headline, subheadline and button text.

v.

Fixes you can use

Copy them as a prompt for an AI tool, or download them as plan.md.

vi.

Progress over time

Re-review the same page after changes and see how the scores moved.

it started as one prompt on a napkin

How I built Crit

Next step

Want help making the changes?

I design and build sites and products for founders and small businesses, for a fixed price agreed before work starts.