I take your idea
from vision to reality.
Discovery, design, and delivery — all in one.
No large team. No months of back-and-forth.
Most founders and small business owners know exactly what's slowing them down.
A manual process done in spreadsheets. A report built by hand every week. Something they've always wished “just happened automatically.”
They don't need a lecture on technology. They need someone who listens, figures out the simplest fix, and builds it — fast.
That's what I do.
"We export to Excel every Monday, clean it manually, and email it by noon. It takes 3 people 2 hours."
A real conversation I had last month.
Small software. Fair prices. One job each.
Tools for the problems big software companies won't touch — released one at a time, honestly labeled.
Here's how we work together
Discovery & Scoping
We spend 90 minutes on your problem. I ask questions. You talk. I take notes and come back with a one-page plan: what to build, how long it takes, what it costs. You decide if you want to go further.
Working Prototype
A real, clickable version of the core idea — built in 1–2 weeks. Something you can show your team or test with real users before committing to the full build.
Full Build & Launch
Complete product, deployed, handed over with a walkthrough. Ready to use from day one. Most builds are done in 2–4 weeks.
Ongoing Support
Once you're live, I offer a monthly support option. Bug fixes, small changes, hosting — handled. You focus on your business.
Discovery & Scoping
We spend 90 minutes on your problem. I ask questions. You talk. I take notes and come back with a one-page plan: what to build, how long it takes, what it costs. You decide if you want to go further.
Working Prototype
A real, clickable version of the core idea — built in 1–2 weeks. Something you can show your team or test with real users before committing to the full build.
Full Build & Launch
Complete product, deployed, handed over with a walkthrough. Ready to use from day one. Most builds are done in 2–4 weeks.
Ongoing Support
Once you're live, I offer a monthly support option. Bug fixes, small changes, hosting — handled. You focus on your business.
Hi, I'm Nithya.
I work with founders and small businesses who have a problem and need someone to take it somewhere. I run the discovery, figure out what to build, and ship a working product — usually in 2–4 weeks.
I've spent years working in data and product, which means I think like a business owner first and a developer second. I won't rush to a solution until I understand the problem. And I won't disappear after launch.
I work with a small number of clients at a time, which means you get my full attention — not a junior handoff.
Things I've built
Each one started with a problem. Here's what happened.
GST Calculator for Indian businesses
People switch between spreadsheets and calculators to split CGST/SGST vs IGST, especially while creating quick quotes.
EasyCook — the week’s meals, decided
Meal planning is a nightly negotiation: what’s in the fridge, who eats what, whose day ran late — decided at 6pm with no plan.
SnuggleFox — bedtime stories, made just for them
Every parent runs out of fresh bedtime material. The same three books on rotation, invented plots trailing off mid-sentence.
Thinking out loud
Things I've learned building products for real businesses.
What clients say
Nithya understood the problem in the first 20 minutes better than our last developer did in three months.
[Client Name]
Founder · [Company]
We had something working in two weeks. I didn't think that was possible.
[Client Name]
Operations Manager · [Company]
Your testimonial could be here.
Happy clients are the best part of this work.
Let's make you one.
This might not be for you
What I build is designed to solve a specific problem, fast and affordably. It is not designed to handle tens of thousands of simultaneous users, pass an enterprise security audit, or replace a full engineering team.
If your ambition grows beyond that, I'll help you figure out what comes next — and be honest about where you need more than me.
Most clients find this kind of honesty refreshing.
I find it's the only way to do good work.
Have a problem worth solving?
Start with a 90-minute Discovery session. We'll figure out if this is the right fit — and what it would take to fix it.
Book a Discovery callNo commitment. No sales pitch. Just a conversation.